Seen at Boston University and the University of Northern Florida
Ikea College Event
summary
The Ikea College events were aimed at promoting Ikea’s dorm furniture. My team and I were given the opportunity to visualize these events in 3D space before fabrication.
The main attraction was the magnetic claw machine, where attendees could win prizes and gift cards up to $500.
3D Visualization
claw machine
Process
My team and I were given the opportunity to visualize the design of the main attraction, Ikea’s magnetic claw machine. I was specifically in charge of creating the control panel and prize chute.
To start, we were given a blueprint to translate into a 3D object. To ensure the correct measurements, I utilized grid-snapping and the distance tool in Maya.
The design for its visuals went through several weeks of different iterations before coming to this exact wrapping. For that reason, to cut down on work time and ensure a fast-turnaround time, material IDs and decals were created for the different pieces to quickly change color and material.
brand ambassador tent
3D Visualization
Actual Event
2D Visualization
print files
Created using Adobe Illustrator following Ikea’s branding guide in logo placement and font.
Color key for the claw machine prizes.
