Back market x miami heat
In collaboration with Radmila Lolly. Seen at the Kaseya Center in Miami, Florida.
summary
Back Market collaborated with designer Radmila Lolly to create custom giveaways made from upcycled Miami Heat jerseys. I was given the opportunity to be the lead designer on this space to showcase Radmila Lolly’s designs.
Check out more of her work @radmilalolly
Attendees entered a chance to win giveaways and 4 grand prize winners received a Back Market refurbished Nintendo Switch.
3D Visualization
I was in charge of creating the layout, design, and overall artistic direction while still maintaining the client’s vision and messaging.
It was important to tie all 3 brands into one activation, therefore the overall color scheme was chosen to compliment the designs as well as fit Back Markets branding.
As seen on TV!
